What is global or international marketing?

International or global marketing is a marketing strategy adopted by a company that want to sell their product(s) or service(s) towards potential consumers in a foreign country. Typically it is done when the product/service the company wishes to sell is believed to have more of a potential demand in foreign markets. Marketing your products or services globally  requires a huge commitment, and you need to be prepared to make this commitment.

This requires much more genuine efforts than throwing money at a new exporting venture, even if the seller has the finances for this. You need to establish an international presence and this entails not only thorough knowledge of the country you want to make your business presence, but preferably closes contacts with those familiar in this area.