澳大利亚总裁教你写开发信(3.28号更新，对你以后写开发信会有启发)

怎么我发了一堆的信，马上收到两封回信了。。都是说和他们现有的供应商合作很愉快。不希望有第三者打扰。

这是他今天（3月28号的回信），附上中文翻译。

Hello XX，

You are quite correct I am extremely busy every day and I would imagine so other business men. I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.

I’m not sure if I can help you but I have a few suggestions re email marketing.

?        If you send emails to new companies I would include a list of customers that you currently export to in various countries
?        I would also include customer testimonials from your buyers. This are very powerful and give you credibility.
?        Try to word your email differently from all the other suppliers. They all look and sound the same so most of them will be deleted or ignored immediately
If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer. If you don’t then you will be rejected just like all the others. Remember that companies like us and others who import product are very concerned about quality control of products.
Unfortunately China has gained a reputation as a supplier of cheap but poor quality products. Price is always important but it is not the MOST important part of a product.
Regards,

你说得没错，我确实很忙，而我相信其他的生意人也都很忙。我曾经和我的同行讨论过关于邮件的问题，他们也认为这些出口商的推销信实在令人讨厌又浪费时间。
我不知道我是否可以帮得上你，不过我可以给你在写开发信上提些建议：
1，列出在世界各国中，你和哪些进口商合作,
2,  写出进口商对于你产品的评价，这是相当有分量的，可以增加你的信用度，
3，写的邮件要尽力与众不同。老调重弹，缺乏新意的信只会被马上拉进垃圾箱。
如果你想引起进口商的注意，如果你希望进口商阅读你的邮件，你要与众不同！让你的邮件显得有趣，抓住你的潜在客户的眼球。如果你不这么做，你只能和别的出口商一样被拒绝。
请注意，进口商对于产品的质量控制是相当在意的。遗憾的是，中国产品虽然便宜，质量却不过关却是名声在外了。价格很重要，但绝对不会是一个产品的最重要因素。
Regards,

[ 本帖最后由 monstertalk 于 2008-3-28 16:16 编辑 ]
这个老实说是可以理解的
他们对于陌生的公司都是不是很信任, 而那些已经有合作记录的, 往往符合澳洲的质量标准, 不需要很多时间跟经理去研究, 同时为了表示自己的忠诚, 在合作没有问题的情况下, 通常都是按原先途径进行业务的.

澳洲门槛比较高是他们顾虑的一个问题
对于业务的忠诚度相对来说也比较高 但不是说完全没有突破口 这个要各位自己体会了 呵呵
当然 他们的确是比较空闲的...


QUOTE:原帖由 loy_zhou 于 2008-3-24 18:19 发表
这个老实说是可以理解的
他们对于陌生的公司都是不是很信任, 而那些已经有合作记录的, 往往符合澳洲的质量标准, 不需要很多时间跟经理去研究, 同时为了表示自己的忠诚, 在合作没有问题的情况下, 通常都是按原 ...
说得很对，最近他们要过三天的复活节。
我有个澳大利亚的客户回邮件很迅速，45分钟回一封。不过只有几封谈正题，其他的都在瞎扯
I appreciate your reply and I understand that you may be confused so I will try to help you. I know you did not intend to offend me.



Every day we receive many many emails from our customers. We also receive many emails from stone suppliers in Asia, Turkey, India and especially China wanting to sell us their products.



We receive so many emails from stone suppliers in China that it becomes very annoying and we regard them as spam and I get annoyed at having to reply to them.



We regard them as a nuisance as we are trying to operate our business and don’t need spam emails.



So if any companies in Australia, USA or Europe tell you they are not interested and maybe they are rude, then it is because they are tired of receiving so many emails.



I hope you understand that it is not personal but our company, like many companies in Australia and elsewhere, do not want to receive any emails from stone suppliers.




这是他给我的回信。。。。。。。。。。郁闷死咯。。。。。。难道叫我们都别做生意拉