今天进入第二个主题: Enquiries & Offers
在开始今天的例文之前,先插几个知识点的讲解.
1. 在给对方写信时,在要提起某个问题来回答时,常有 "关于(你方的要求),至于......" ,那可用的词组有哪些呢?
as to / as for / in regard to / regarding / referring to / in respect of / concerning
2. offer n. & v. 的用法:
1) Your offer of ...
2) 常与动词 make , cable , send 连用
3) 常与介词 for , of , on 搭配
3. Enquiry / Inquiry :
An enquiry must be acknowledged in terms that establish good will if an immediate sale is not possible. If it is from an old customer,say how much you appreciate it ; if it is from a new customer,say you are glad to receive it and express the hope of keeping up friendly business relationship.
1) a general inquiry 普通询盘
general information : a catalogue , pricelist , sample , photo
2) a specific inquiry 具体询盘
detail information : name of the commodity , specification , quantity , unit price (CIF,FOB,etc.) , shipment date , terms of payment
4. Offer :
1) non-firm offer 虚盘
Non-firm offers are usually indicated by means of sending catalogues, pricelists, proforma invoices and quotation ; though quotations with certain qualifying words sometimes play the function of firm offers.
2) firm offer 实盘
A firm offer is made when a seller promises to sell goods at a stated price within a stated period of time. The promise may be expressed (i.e. clearly stated in words), as when it takes the form of a letter ; or it may be implied (i.e. understood), as when it takes the form of a quotation that contains the words "for acceptance within seven days", or similar qualifying words.
The firm offer creates a power of acceptance permitting the offeree by accepting the offer, to transform the offeror's promise into a contractual obligation. Thus, once it has been accepted it cannot be withdrawn.
3) A satisfactory offer will include the following:
a) an expression of thanks for the enquiry, if any ;
b) names of commodities , quality , quantity and specifications ;
c) details of prices , discounts and terms of payment ;
d) a statement or clear indication of what the prices cover (e.g. packing , freight and insurance) ;
e) packing and date of delivery ;
f) the period for which the offer is valid.
以上这些只供参考,这些纯粹是一些理论的知识. 似乎在实际操作中,也不会把那么多个point放在同一封信里描述.
函电 (4) ------ B
今天例文的题目是: An Enquiry for Chinese Cotton Piece Goods
正文如下:
Dear sirs,
We are glad to note from your letter of 1st September that , as exporters of Chinese Cotton Piece Goods , you are desirous of entering into direct business relations with us. This happens to coincide with our desire.
At present, we are interested in Printed Shirting and shall be pleased to receive from you by airmail catalogues, sample books and all necessary information, regarding these goods so as to acquaint us with the quality and workmanship of your supplies. Meanwhile, please quote us your lowest price, C.I.F. Vancouver, inclusive of our 5% commission, stating the earliest date of shipment.
Should your price be found competitive and delivery date acceptable, we intend to place a large order with you.
We trust you will give us an early reply.
Yours faithfully,
函电 (4) ------ 注解 A
Notes:
1. note v. 注意到
例: We note from your letter that you are in the market for chemicals.
2. be desirous of 渴望 , 想要 + doing sth. / sth.
例: We are desirous of entering into (or : to enter into) direct business relations with you.
desire n. & v. 期望 , 渴望 ; 要求 , 请求
例: They have no desire to buy anything at the moment.
What do you desire us to do?
3. coincide v. (意见等) 一致 ; (时间上) 相同
一般搭配为 coincide with
例: We are glad that our ideas coincide.
Your enquiry coincided with our offer.
4. catalogue n. 目录 (本)
单页的商品说明书称为 leaflet.
函电 (4) ------ 注解 B
5. workmanship 做工
6. regarding prep. 关于
与 with regard to , in regard to , as regards 同义,一般可以换用.
例: We have already written to you regarding this matter.
7. supply n. 供应
例: Supply now exceeds demand on our market. (供大于求)
The goods are in short (scarce , light , free , abundant , ample) supply.
We are replenishing supply (or : supplies).
8. inclusive adj. 包括......的 ( inclusive of = including ; exclusive of = not including)
例: This offer (or: price) is inclusive of your commission of 2%.
(= This offer (or : price) includes your commission of 2%.)
This applies to Items 1 to 10 inclusive.
函电 (4) ------ 注解 C
9. competitive adj. 有竞争力的
例: Our price is competitive enough to induce business.
compete v. 竞争
例: We have to compete against (or : with) other countries in trade.
competition n. 竞争
例: To enable us to meet competition, you must quote the lowest possible price.
competitor n. 竞争者
例: Competitors are offering lower prices.
10. place v. 置......于 ; 订购 ; 售出
"给某人下单,给某人定货" 为 place order with sb.
例: If you cannot effect shipment in time, you will place us in an awkward position.
If your price is competitive, we shall be glad to place a substantial order with you.
If your price is right, we believe we can place additional quantities in our market.
函电 (5) ------ A
没人喜欢看不要紧,没人支持也无所谓,自己复习才是最重要的!要坚持自己的原则,说过每天坚持帖一篇例文的(周六日除外).
好,今天的第一篇例文的题目是: A " First " Enquiry
正文如下:
Dear sirs,
We learn from Spett. Ditta Fratelli of Rome that you are producing for export hand-made golves in a variety of natural leathers. There is a steady demand here for gloves of high quality and although sales are not particularly high. good prices are obtained.
Will you please send me a copy of your glove catalogue, with details of your prices and terms of payment. I should find it most helpful if you could also supply samples of the various skins of which the gloves are made.
Yours faithfully,
函电 (5) ------ B
Reply:
Dear sirs,
We welcome your enquiry of 22nd August and thank you for your interest in our products. A copy of our illustrated catalogue is being sent to you today, with samples of some of the skins we regularly use in our manufactures. Unfortunately, we cannot send you immediately a full range of samples, but you may take it that such leathers as chamois and doeskin, not represented in the parcel, are of the same high quality.
Mr Wang, our overseas director, will be in Rome early next month and will be pleased to call on you. He will have with him a wide range of our manufactures and when you see them we think you will agree that the quality of the material used and high standard of craftmanship will appeal to the most selective buyer.
We also manufacture a wide range of hand-made leather hand-bags in which we think you may be interested. They are fully illustrated in the catalogue and are of the same high quality as our gloves. Mr Wang will be able to show you samples when he calls.
We look forward very much to the pleasure of receiving an order from you.
Yours faithfully,
函电 (5) ------ 注解
1. supply sb. with sth.
supply sth. to sb.
2. manufacture n. (单数) 制造 , 生产 ; (复数) 制造品 , 产品
如: They are engaged in the manufacture of plastics.
They sell their various manufactures locally.
manufacture v. 制造 , 生产
如: Your order is being manufactured and will soon be ready for shipment.
manufacturer n. 制造工厂 , 制造者
如: We have already bought the goods from another manufacturer.
3. be made of (看得到原材料的)
be made from (看不到原材料的)
4. illustrated adj. 有插图的
5. range n. 范围
a full range 全套的 a wide range 大量的
如: We can supply carpets in a wide range of designs.
6. chamois n. (单复数同形) 小羚羊 ; 羚羊皮 ; 麂皮
7. doeskin n. 母鹿皮
8. appeal to ph. v. 引起好感 , 引起兴趣
如: We trust this new product of ours will appeal to your market.
9. selective buyer 善于挑剔的买住 , 有眼力的买主
" 挑剔的 " 还有 picky , fus
