the period of chanallage between 1984 and 1988 :marketing discrepance make a great achievement for company "sharper-pace"
 
           the time of 1978 is the primilst  period of the nike-shoes .according to the  refercce materials out of nike-shoes company .the "tailwind" is the first sports air-materiss shoes of nike kind   introduiced  at that time   .and then begin to  manfacted    sport clothes   and did some business serivice , which is result in the benifit  in the shoes industry   dominated  half of the american sport shoes" market  and become the toppest amought others . but    for the function of the nike-shoes is mainly target in the male customers .in the 1984 . the women sports shoes like" have oxgen."  come to the toppest of the shoes market for the main brand shoes "slower-warm" declined .the president and CEO of the  "sharper -pace' shoes  foreigner trade  company limit  make the company income increased by 3 billion to the advandage of it  .60 pericent out of " sport air-shoes 'and gym sports shoes. 'shaper-pace 'becomed very hous-holder  and respentiver  in this field .at the same time .wich company was also complently in the market . of course . the fincial income of the "sharper-pace" overdo the "nike'.the shoes "air" start to bubble  in the american shoes market .however .'sharper-pace"  foced to  adopt to their stragely as it over- large business orders .the famous company 'nike  'incorporating advanced stylish shoes corporation "COLEHAAN into their own company and become causual shoes store .
(2)the name of the nike shoes is name after a wonomen who is a greece angel .which brand is symblize the angle"s SWOOSH .the center princible of it is"velostly+stimulous".the nike shoes company  becomed the number one  in the same industy on fincial and noticable in the similar shoes market of all over the world avalible  to it contunistly exploring and creative sprit ." from  bigining to the present time   , nike company intodrocued a new ALPHA seris of sports shoes  exclulsy desinered  for the professonal athlet since the changed in 1999  .the five round dot sand for five procudures "investigate " " creative" "explor " "check "and competitive .respectly .
          (3) as a main brand shoes of all over the world .nike-shoes is  not only still pay patient effort in their conception revolution but also over-past in their media than othes .such as.  the largest devotion they make for hiring the sup-star  athlet from  different kind of sports area as the advertising  peson for the company  for example .MIKE -JOIN. LONDO' MIKE-YOU.etc .  in particule ."AIR  JORDAN".is a one special designed for Micheal.Jordan. up to now .nike almost becomed houshoulder and loved one by everybody .but the ideas "coucntious explor "and refeshing are alwayls embodied in the mind  of the nike-shoes . being a first one in the world .