Lip balm with the flavor of Shanghai's iconic White Rabbit Creamy Candy has gained a massive following since sales started earlier this year.

The lip balm, with the iconic white rabbit logo on its packaging, is a crossover product created by the candy company and a cosmetic brand that's also based in Shanghai.

When it debuted online on September 20, the first batch of 920 sold out in less than two minutes, reports China News Service.

Customers buy White Rabbit Creamy Candy-flavored lip balm at a supermarket in Shanghai on Friday, December 7, 2018. [Photo: VCG]

The lip balm recently hit supermarket shelves in Shanghai. Stores reported that some customers came especially for the popular product, and that it didn't take long to sell out.

White Rabbit Creamy Candy was launched in Shanghai in 1959. It has since become a favored sweet treat for people across China, and has been exported to more than 40 countries around the world.