Part Two

业务信函

 

Chapter 1 资信调查函

 

1.   Consulting Letter  咨询函

 

写作案例详解

 

Dear Sir or Madam,

 

The under-mentioned firm has recently asked if they could represent us in the marketing of our products in the United States as our sole agent:

Delta Company, Ltd

1258 Huston Avenue

New York,NY10051

  It will be greatly appreciated if you could provide us some information about the financial and business standing of the above firm. Any information you give will be treated in strict confidence.

Look forward to your early reply.

 

Sincerely yours,

Thomas

 

 2.  Survey the New Opener from the Bark     向银行查询新客户资信情况

 

写作案例详解

 

Dear Sir or Madam,

 

   We have received an order for US＄80,000 worth of goods from Delta Co.Ltd,1258 Huston Avenue, New York, U.S.A., who has given your bank for reference. Could you please tell us if they are good for this amount? Are they trustworthy and reliable? We shall be most grateful for any information you give.

   Any advice you give us will be kept strictly confidential. We are also pleased to perform a similar service for you should the opportunity come.

   A stamped and addressed envelope has been included for your reply. Thank you in advance.

 

Sincerely yours,

Thomas

 

3. 向客户查询信用及经营情况 Inquiring New Customer’s Credit Information from Customers

 

写作案例详解

 

Dear Mr. Smith:

 

   We have received an important order from Delta Co.Ltd,1258 Huston Avenue, New York, U.S.A., who has given us your name for reference. We would be much obliged if you could give us some information concerning their business status.

   Any information you give will be highly appreciated and kept in strict confidence. We shall be pleased to do the same if you should need our services at this end.

Yours Sincerely

Thomas

 

 4.  带附表的资信调查函 Credit Survey Letter with Attachment

 

写作案例详解

 

Dear Sir or Madam,

 

  We have received a sudden order from the Delta Company,Ltd,1258 Huston Avenue,New York,NY 10051,who gives us your name as a reference.  We shall appreciate it if you will spend a couple of minutes informing us of your own experiences with the firm by answering the attached questionnaire and returning it to us in the enclosed envelope.

 

   Any information you may give us will be treated as strictly confidential.Thank you for your help.

 

Very truly yours,

 

Thomas

 

(Attached Questionnaire)

 

(1) How long have you been in business relations with the firm?

 year(s)  month(s)

(2) What credit limit have you placed on their account?

USD

(3) How promptly are terms met? (choose one of the following)

Very promptly  Fairly promptly  Slowly

(4) What amount is currently outstanding?

USD

 

5. 资信调查有利回函 Favorable Letter of Credit Information

写作案例详解

Dear Thomas,

  In reply to your inquiry of March 16th,the firm you inquired about enjoys the fullest respect and unquestionable confidence in the business world.

   They have always provided in-time delivery, moderate prices and superior quality. I am sure that if you open an account with them, you will find them most straightforward people. Personally, I should have no hesitation in according them a credit of  US dollars. However, this is without obligation on my part.

   Hope this will help you in making a decision.

 

Sincerely yours,

 

 6. 资信调查不利回函 Unfavorable Letter of Credit Information

 

写作案例详解

Dear Thomas,

 

   We have received your letter of August 8th,concerning the credit standing of Delta in New York.  In the past three years, the company has experienced a serious difficulty in finance and delayed in executing their normal payment. It seems to us that the company’s difficulties are due to bad management and in particular to overtrading.

   Therefore, we would advise you to pay most careful attention to any business relations with them. However, this is our personal opinion and we wish you would make further inquiries on your part.

 

Yours sincerely

 

 7.  表明无法提供确切意见而致歉

 

写作案例详解

Dear Thomas,

 

  We regret our inability to let you know any information concerning the firm in question in your letter of June 6.

  It is true that we had business with them several years ago,but the amount of business was not so large as to supply any responsible opinion on its business capability and credit standing.

  Please make further status inquiries from other inquiry agencies.

 

Truly yours

 

8.  请求老客户作为资信证人 Asking for Credit Information from Old Customers

 

写作案例详解

Dear Charlie，

 

 

  Thank you for your letter of August 2,telling us that the equipment you bought from us is running well.

  As you know,in our line of business,clients always shop around and look for references before they order. Would you please use your experience with us as a reference when our future clients call you?

  Thank you for your kind words in advance.Look forward to our future cooperation.

 

Best,

 

9. 要求对方提供资信资料 Asking for Credit Information

 

写作案例详解

Dear Mr.Bean,

 

  Thanks for your order and inquiry on August 1st. Our company has been dealing with electronic equipment for over 20 years. We are confident in offering what you need and providing you the best service.

  Since it is the first time we contact,we would be highly appreciated if you could supply either the usual trade references,or the name of a bank to which we may refer. We are also glad to provide you the same if needed.

  We sincerely hope this will be the beginning of a long and pleasant business cooperation. We shall do our best to make it so.

 

Sincerely yours,

Thomas

 

10. 同意资信要求 Accepting the Consulting Requirement

 

写作案例详解

Dear Thomas

 

Thanks for your reply of August 2nd.Concerning your request,we refer you to Falcon Machine Tools Co.,Ltd.,Shanghai and The Chase Bank of New York,who will be pleased to give you the information about our financial standing and creditability of business.

If there is any other information we can provide,we would be happy to do so.

 

Sincerely yours,

 

 

Chapter 2

 前期准备

 

 

1. Business Survey业务调查

 

写作案例详解

Dear Sirs,

 

  We have learned from Smith and Company of Birmingham that you manufacture a range of high-fashion handbags in a variety of leathers.

  We operate a quality retail business and although our sales volume is not large,we obtain high prices for our goods. obtain a high price 卖得好价钱。

  Would you please send me a copy of your handbag catalogue 目录with details of your prices and payment terms?

  We would find it most helpful if you could also supply samples of the various skins from which the handbags are made.

Yours faithfully,

 

 2. Credit Information Letter咨询信

 

写作案例详解

Dear Mr.Jones:

 

  We understand from your information posted on Alibaba.com that you are in the market for textiles(纺织品；纺织原料).We would like to take this opportunity to introduce our company and products,with the hope that we may work with Bright Ideas Imports in the future.

  We are a joint venture(joint venture合资经营) specializing in the manufacture and export of textiles.We have enclosed our catalog,which introduces our company in detail and covers the main products we supply at present.You may also visit our online company introduction at Http://www.xxx.com which includes our latest product line.

  Should any of these items be of interest to you,please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.

We look forward to receiving your enquiries soon.

Sincerely,

John Roberts

 

3. Wishes for Relation Establishment表达建立业务关系的意愿

 

写作案例详解

Dear Thomas Murphy:

 

Thank your for your letter of the 16th of this month.We shall be glad to enter into business relations with  your company. In compliance with your request/wish遵照(您的愿望), we are sending you,under separate cover,our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order,please telex or fax us.

 

Yours sincerely,

 

4．  Accepting and Declining Business Relation Establishment接受/拒绝建立业务关系

 

写作案例详解

Dear Mr.Sutherland,

 

  We were very pleased to receive your letter of March 26 placing a large order with us.

  Before we can send the goods,we must ask you for the usual references,one from your bank and one from another firm from whom you have bought goods.We would be glad if you would let us have the names and addresses as soon as possible so that we may write to them.These references will,of course,be treated as private and confidential.

  We look forward to hearing from you again soon.

Yours sincerely

 

Joe Wilson

 

 

Chapter 3

 建立商务关系

 

1. Establishment of Business Relation建立商务关系

 

写作案例详解

Dear Sirs,

 

  A few days ago we had the opportunity to see a display of your products at the Chengdu International Trade Centre，and we were most impressed with their quality and low prices．

  We should like to offer you our services as a trading firm，and would mention that we have excellent connections in the trade and are fully experienced with the import business for this type of product．

  In addition，we operate our own advertising agency，and we can use the latest marketing procedures quite efficently．You can be sure of increasing your turnover considerably if you would allow us to promote sales of your products throughout China．

We look forward to hearing from you．

Sincerely yours，

Liyun Liu

 

2. Resume Relation with Old Customers与过去有贸易往来的公司恢复联系

 

写作案例详解

Dear Thomas Moore:

 

  We understand from our trade contacts that your company has reestablished itself in Beirut and is once again trading successfully in your region.We would like to extend our congratulations and offer our very best wishes for your continued success.Before the war in Lebanon,our companies were involved in a large volume of trade in our textiles.We see from our records that you were among our best long-term customers.We very much hope that we can resume our mutually beneficial relationship now that peace has returned to Lebanon.Since we last traded,our lines have changed beyond recognition.While they reflect current European taste in fabrics,some of our designs are specifically targeted at the Middle Eastern market.As an initial step,I enclose our illustrated catalogue for your perusal.Should you wish to receive samples for closer inspection,we will be very happy to forward them.We look forward to hearing from you.

 

Yours sincerely,

David Parker

 

3. Seek for Business Partners寻求合作伙伴

 

写作案例详解

Dear Sirs,

 

  Shanghai’s rapidly developing manufacturer of Electric Home Products,“Shun Fa”offers you an ideal business opportunity.

  Years of research and development have earned our company a foremost position in electrical engineering in the East of China.A vast number of applicable patents have helped stimulate our development program over the past several years.

Our main lines of products include:

  TV,portable computer,MP3,MP4,car radio,car stereo,medical instruments,electronic industrial instruments,etc.

  For information concerning our financial position,credit standing and trade reputations,please refer to the Bank of China,which we have engaged a business relationship with for several years.We are a medium-sized company but we are growing fast and we would like you to be a fort of our future!

Shun Fa Electric Co.,Ltd.

22 Zhong Yuan Road,Shanghai,

China

Wang Hui

General Manager

 

4.   Contact Letters between Importers and Exporters进口商与出口商/出口商与进口商的联络信 

 

写作案例详解

Dear Sirs,

 

  Your firm has been recommended to us by John Morris&Co.,with whom we have done business for many years.

  We specialize in the exportation of Chinese chemicals and pharmaceuticals,which have enjoyed great popularity in world market.We enclose a copy of our catalogue for your reference and hope that you would contact us if any item is interesting to you.

We hope you will give us an early reply.

Yours faithfully,

 

John Edison

 

 

Chapter 4

业务接触

 

1. Asking for /Sending Samples or information索取/寄送样品或资料

 

写作案例详解

Gentleman:

 

  We are glad to note from your letter of the 1st March that you,as exporters of Chinese Cotton Piece Goods,are willing to establish direct business relations with us.This happens to coincide with our desire.

  At present,we are interested in Printing Shirting and shall be pleased if you will kindly send us by airmail catalogues,sample books,and all necessary information regarding Printed Shirting,so as to acquaint us with the material and workmanship of your supplies.

  Should your price be found competitive and delivery date acceptable,we intend to place a large order with you.

  Your early reply will be highly appreciated.

 

Yours faithfully,

David Parker

 

2. Acting as Agents担任代理(请求，同意和拒绝)

 

写作案例详解

Dear Sirs,

 

  Thank you for your letter of 12 April proposing a sole agency for