The so-called "know yourself, know each other, fight all battles".

German economy has obvious export-oriented characteristics, foreign trade has been playing the role of the engine of German economy, its growth rate is significantly higher than the overall growth rate of the national economy.

German labor costs are high and natural resources are scarce. Its export competitive advantages lie mainly in quality, advanced technology, thoughtful service and honesty. More than half of Germany's foreign trade is carried out in EU countries. Apart from the European Union, the United States, Switzerland, China and Japan are Germany's most important trading partners.

In the German market of national products export, the purchase demand is mainly concentrated on consumer electronics, LED lighting two major industries, in addition to electrical equipment, accessories and other products in the forefront of TOP.

The characteristics of German buyers are very distinct.

(1) rigorous, conservative and careful thinking. Do a good job of preparation before the negotiation, not only to know the topic of the negotiation, product quality and price, but also on the other side of the company's business, credit situation will also do a study and comparison.

So in doing business with the Germans, be sure to be well prepared before the negotiations to answer detailed questions about your company and products. At the same time, we should ensure the quality of products.

(2) pursue quality and try out ghosts, pay attention to efficiency and pay attention to details. Germans are very demanding on products, so our suppliers must pay attention to providing quality products.

At the same time, at the negotiation table to pay attention to be decisive, not sluggish, in the delivery of the entire process must pay attention to details, keep track of the goods and timely feedback to the buyer.

(3) abide by the contract and uphold the contract. Germans are known as "people of contract". They are very careful in designing any terms of the contract, carefully deliberate on all the details, once the contract is signed, they will strictly abide by the terms of the contract, meticulous implementation according to the terms of the contract, no matter what problems will not easily break the contract.

So to do business with the Germans, we must also learn to abide by the contract, if the supplier signed the contract, and then asked to change the delivery date, payment period and other terms of the situation, that is, the German disrespect, which is likely to be your last business with the German businessman.

1. Germans believe that if two people do not look into each other's eyes when they drink, it is not only a rude behavior, but also bring bad luck.

2, in the airtight space such as elevators, cars and shops, Germans like to greet others.

3, some religious festivals in Germany prohibit the sale of alcohol, bars, nightclubs and other places.

4, in Germany, acquaintances or first-time meetings are just shaking hands, not too embarrassed Kiss.

5, speak German as much as possible, or with interpreters. Businessmen usually speak some English, but using German can make each other happy.

6, the Germans pay great attention to rules and discipline, and do everything very seriously. The Germans will obey whatever is expressly prescribed; the Germans will never touch anything that is expressly forbidden.

7. Germany is 220V, 50Hz socket: round, buy a few adapters, then connect to the adapter, or directly buy a plug in Germany to replace it, the price is about one euro.

Germany's most influential search engines: Google Germany, Yahoo Germany, Lycos Germany, www.fireball.de, www.bellnet.de, www.acoon.de.

Germany's most influential B2B website: www.germanybusinesshub.com, www.tradescout.de

Working hours in Germany: 15:00-23:30 (converted to Chinese time)

German domain name suffix: de: Germany

German domain name public mailbox suffix: @t-online.de, @multi-industrie.de;

The most important festival in Germany (the famous festival of Germany):

1. Weihnachten Holiday: December 25 - 26, but many businesses and government agencies have moved from December 24 to January 23.

2. New Year's Day (NEUJAHR) holiday: December 31st night.

3. Carnival (karneval/fasching/fastnacht):2 about 10 days is carnival.

4. Easter: The first Sunday and Monday after the full moon of the Spring Festival every year, the date is uncertain, usually in late March and early April.

5. National Day (nationalfeiertag):10 month 3, a day off!