Many people want to start a business of their own. To find a suitable business they search through business startup manuals. One day they read about how to start a restaurant, next how to start a cleaning business, after that they happen to come across an import export business.

They want to know what is a hot product to import and make a lot of money with. They go to the library, search on Google, talk to their friends and everyone has an idea.

They hear importing for the Third World is a way to go. They read about all these countries they vaguely before ever heard of not to mention have an idea where they are, much less a clue what importing from there would really entail.

They read they should import a product that is closely related with people's daily life, and that it should be popular. But what is popular?

Jewelry is popular, women will always buy it, but there is a problem, they discover, there is too much jewelry already, too much competition. Jewelry is not it.

Their mind races on. They discuss importing outdoor equipment, anti-theft devices, how about furniture? But if they are honest with themselves they should realize they have no sense of style, their house is a mess and they have no eye for design.

They look around and see the world is full of business deals. They hear the cliché, Find a need and fill it! Indeed, one approach is realizing that a problem of one person offers an opportunity for another person to find a solution for that person's problem. Easy said but difficult to find the right answer for.

Deciding what kind of business to start most people focus too much on the income potential of the business and typically pay little attention to what the daily operation of the business will entail, and whether they may actually enjoy that kind of business.

When deciding on what kind of business is for you, you should not start by focusing on the business itself, its nature and income potential but on what type of lifestyle you really want! Chances are you will discover your lifestyle business and start an import export business.

Thus you need to start with a vision of a life you see yourself living. But unfortunately most people do not clearly know what they want. They will say they want to make more money, buy a new car and pay off their bills. But in reality they will always have more bills and their life continues in the same rut.