今天在外贸圈看到了一篇文章，写得很好，关于开发信的，转载过来供大家阅读参考！正文如下 作者C-Chloe
有时候信心满满地写了封开发信，期待客户给你回复，
却石沉大海，无消无息，弄得自己抓狂不已。
客户啊，你怎么就不会回复下我呢，要和不要就一句话！
可是，回头想想，客户每天收到的开发信那么多，还要一封一封去回复，
那不得忙死，这样想想心里是不是好多了？
并！没！有！
呃，这就尴尬了，本爸爸就是想让客户回邮件嘛！
好吧，今天就说说如何让客户回复你的邮件。
现看看下面几条状况，你中了几条：
1.你联络的机遇是不是太迟了：假如你不是在第一时刻联络外商，则回复率下降是很正常的事，而假如你联络的外商询盘时刻越久，则回复率自然更低。
2.你联络的内容是不是太偏了：你文中的内容能够与外商所询的产品需求不符，或你没按外商的需求报盘，客户不回复也真实可以宽恕。
3.你报出的报价是不是太高了：你报的价格超出客户的预期，邮件中又没有有力的产品质量说明来支撑你的价格。
4.你联系的方式可能少了要能联系上客户并不仅仅只能通过电子邮件，电话，传真，即时通讯等等其它的联系方式你有使用过吗？事实上，本网超过30%的外商都拥有如MSN、YAHOO、SKYPE、ICQ等等即时通讯工具，你有试过利用MSN等手段立即联络上客户、立即与外商展开洽谈吗？
5.你联络的邮件过错甚多：邮件内容格式过错太多，这客户要回复你还不知道从何回起。
6.有些询盘联络的人太多
7.有些询盘正本即是“虚盘”
先对比自己写的邮件看看，有没有犯过这些“错误”，然后我们再来讨论如何提高邮件的回复率，这里是不是心里更有底了？！
如何提高邮件的回复率？
1.使用统一的信纸，最好有公司的商标，主要产品的图片类别等，很方便就可以做一个，网络下载的信纸不适合商务使用
2.格式正确，统一，邮件主题合理，拼写无误，所有发给客户的邮件应该采用统一的格式
3.版面整洁
4.拼写无误，在每封邮件发出之前都应该利用拼写检查工具检查是否全部拼写无误
5.表述准确，能够准确表达我方的观点，不要使客户产品任何的歧义，尽量避免有歧义的单词或者短语，尽量避免使用俚语等。
6.详细，能够提供给客户非常详细的资料，回答他的问题，并将没有问到的问题提出来。有时候你提出的问题会让客户会觉得你很细心，很可靠而且非常专业，当然，详细并不是说一股脑儿将所有的东西都托盘而出，应该学会在适当的时候谈适当的事情。
7.有条理，能够让客户清楚地明白邮件内容，谈完一件事再谈另外一件事，混在一起回让人头晕的，很多时候，用1.2.3.4等标出来你要说的东西会非常有用，客户很清楚就知道你要说或者问什么
8.方式多样，比如配合作图说明，照片说明等，往往很多事情用语言很难说清楚。但是如果给一张图纸，或者一幅照片，那就一目了然，比如你说如何玉树临风，说再多什么用，来张图片就明白了
9.及时，做到每天邮件当天答复，在收到邮件后应该马上整理出自己不能解决的技术问题，及时提供给技术部门或者供应商，要求他们在什么时候给予详细答复，养成好习惯，在早上收到邮件后，整理出哪些需要询问技术人员或者供应商的，将问题给他们后，再来回复能够回复的邮件。如果不能当天答复，给客户一个说明，为什么答复不了，并承诺一个明确的时间。
10.适时跟踪，一般客户都是同时询问很多供应商，所以要适时提醒他你把他放在心里，并让他知道你在等待，比如公司有了什么技术改进或者新的产品开发，可以发送给很多客户，或许机会就在那里。
实例助理解
一、写一封开发信给他Hope you are fine , my friend .
It is regret that I haven’t receive any information from your side , May I have your idea about our offer ? We will try our best to satisfy you upon receipt of your reply. As we don’t want to lost a good customer like you !
If there is anything we can do for you , we shall be more than pleased to do so . Hope we can build good cooperation with you .
二、一周后再问客人不回信的真实原因（一般情况70%的客人会告诉你他的原因）
Glad to contact you again !
Have you kindly check my offer ? Hope they are workable for your market!
Sorry that we still don’t receive any information from you .I would appreciate for your any comment about our offer , including price , quality ,service.No matter if it is positive answer , It is great help for use to meet your requirement.
三、尝试新产品的报价，刺激客人的神经。
Good day!
My quotation of digital photo frame you might have received and considerated.could you kindly advise your comments at your earlier convenience?
If the products is not you are expecting,pls advise me your details requirement, I will re-offer ASAP.
I am of service at any time .
四、不同客人， 变换着写邮件，让客人知道我们公司，产品的存在，约十来天给他一封邮件：
Dear Sir or Madam:
Wish you have a nice day !
May I ask whether you have received my quotation ? Now I am sending it again,if you have any other ideas .Please feel free to contact me.We willd o much better if you can give any advices to us , I am waiting for your reply ASAP.
五、直接去邮敦促
Dear Hugo Chu,Wish everything well with you and your esteemed company!We are in receipt of your letter dated Aug10,and as requested was expressed you 3 catalogues for our refrigeration goods.We hope they will reach you in due course and will help you in making your selection.Wish we will promote business as well as friendship!
六、写邮件直接问清情况。 简单询问，
如Have you received my P/I,is there any question of problem with you ?
Good morning !
Hope you have got a wonderful weekend! For Several days no news from you , my friend.Now I am writing for reminding you about our offer for item of ***dated ** ** ** according to your relative inquiry/ have you got (or checked) the prices or not? )(you could add some words to introduce your advantage of your products or something else to attract the customer.)Any comments by return will be much appreciated.It will be our big pleasure if we have opportunities to be on severice of you in near future.Looking forward to your prompt response,thanks and best regards.
七、直接去邮敦促 如果任然没有回音的话，可以在一、两个月后再写一封信。
Dear Sir , Now I am writing for keeping in touch with you for further business .If any new inquiry , welcome here and I will try my best to satisfy you well with competitive prices as per your request .By the way , How about your order(or business) with Item ***? If still pending I would like to offer opur latest prices to promote an opportunity to cooperate with each other.
